Most skincare brands earn under 15% of their revenue from email. The benchmark is 25–35%.

▸ Your words — hero subline (1 sentence)

One plain line on what you do / the promise. Example direction: "I build and run the automated layer that closes that gap — nothing else." Write it how you'd actually say it.

On a $1M brand, the difference between 12% and 25% is roughly $10,000–$15,000 a month, leaking automatically.

See your number — request a teardown

"Email drives roughly a quarter of total store revenue on average; well-built programs reach far higher."

Klaviyo Email Marketing Benchmarks, 2026 · n = 183,000+ brands

Automated flows generate 41% of email revenue from just 5.3% of sends.

Per email sent, an automated flow earns roughly 18× what a one-off campaign earns. Most brands pour everything into the other 95% — and wonder why email underperforms.

"Flows generate nearly 41% of total email revenue from just 5.3% of sends, with revenue per recipient nearly 18× higher than campaigns."

Klaviyo Email Marketing Benchmarks, 2026

Most brands recover abandoned carts with a single reminder — and only at checkout.

The cart-recovery flow is the single highest-earning automation a store can run. Most brands' version is one default email that only fires at checkout — missing the larger group who add to cart and never reach it.

"The average documented online shopping cart abandonment rate is 70.19%." For beauty & personal care specifically, it runs closer to 81%.

Baymard Institute, Cart Abandonment Rate (49-study aggregate)

I sign up. I abandon a cart. I see exactly what your system does — and doesn't do.

01Welcome depth — one email, or a sequence that segments by skin type?
02Cart trigger coverage — checkout-only, or catching add-to-cart too?
03Deliverability — landing in the inbox, or the Promotions tab?
04Replenishment timing — emailing before they run out, on your real reorder cycle?
05List health — sending to the engaged, or dragging reputation down with the dead?

"Skincare repurchases on roughly a 104-day cycle; fragrance closer to 123. A flow timed to that window recaptures revenue most brands let walk."

Metrilo, Ecommerce Benchmarks for Beauty Brands

No case studies yet. I'm building them — and I'd rather tell you that than pretend.

▸ Your words — why you, the founder (2–3 sentences)

The honest pitch in your voice: you run your own DTC brand, you built this exact system on it, you do the work yourself (not a junior), and you'll be obsessive because their win is what you're building on. Say it how you'd say it out loud — that's what makes it not sound generic.

You'll see the work before you pay: a free teardown of your account, and flows live in 30 days or you don't pay. You don't have to take my word for anything.

Most brands don't know their number. I'll find yours.

A short teardown of your retention setup. No deck, no pitch.

Request the teardown